This is the other hand - cities that aren't intrinsically cool can make themselves look even worse by trying to appear to be so. Like your Dad dancing to 'Get Lucky' at a wedding. One train of thought suggests that if you're kind of a civic fuddy-duddy, maybe it's best to embrace and own that image, rather than trying to sex yourself up on the international stage. Singapore especially found that out recently with its deplorable tourism video that was almost immediately parodied, and then hastily withdrawn. Shandy Pockets was lining up a compilation of the worst tourism videos as a tribute, but The Guardian beat us to the punch.
This week, the newspaper also ran a piece looking at the cities that are managing their brands with somewhat more flair. Berlin, Sao Paolo, Bangkok - keep doing what you're doing. Austin, despite your relentless efforts, you're somehow really still not getting it quite right. Maybe stop TRYING to be so "weird"?